30+ Tactics for Customer Activation

1. Use the Fear of Missing Out to Trigger Purchasing (Fomo)
2. Segment Users Based on their Primary Pain Point (time, money, social validation)
3. Use Surveys to Segment Your Audience (Survey Monkey, JotForm, Google Forms)
4. Follow New Leads on Instagram and Twitter

1. Send New Leads a Personalized Message and Connection on LinkedIn (ping FullContact, use script to clean data, and a custom tool to auto connect with messages)
2. Segment Leads Based on Blogs Posts Viewed
3. Segment Leads Based on What Social Channels They Follow You On (Audiense, Mass Planner)
4. Use Drip Sequences with Social Interaction Triggers to Increase Conversion Rates
5. Use Trip Wires to Get People in the Habit of Purchasing from You
6. Throw Offline and Online Events for Only New Leads
7. Use SMS Text for Following-Up with New Leads (Autopilot)
8. Follow-Up Email for Leads Who Visit Purchase Page
9. Follow-Up Email for Leads Who Add to Cart
10. Facebook Ad Retargeting for Leads Who Visit Purchase Page
11. Facebook Ad Retargeting for Leads Who Add to Cart
12. Google AdWords Retargeting for Leads Who Visit Purchase Page
13. Google AdWords Retargeting for Leads Who Add to Cart
14. YouTube Video Retargeting for Leads Who Visit Purchase Page
15. YouTube Video Retargeting for Leads Who Add to Cart
16. Use Scarcity in Your Offer
17. Use Customer Testimonials in Your Retargeting Ads
18. Integrate Live Chat on Your Site (Intercom, Drift)
19. Optimize Your Website & Forms Using Heatmaps (Hotjar)
20. Use Optimizely for Conversion Rate Optimization
21. Use Paperless Post for a Better Onboarding Experience
22. Turn Your Leads into Referrers with Viral Marketing Software (Queue)
23. Automate Syncing with Custom Audiences for Message Segmentation (driftrock)
24. Connect Your Demo Leads with Slack and Email (Zapier)
25. Integrate Clearbit and Full Contact API for Social Discovery of Your Leads
26. Never Miss a Birthday or Holiday Email for Providing a Gift
27. In-Depth Customer Case Studies for Products with a High Price Point
28. Personal Email Outreach from the Founder of the Company (1st Email in Drip Sequence)
29. Mixing Current Customers with Leads Using Facebook Groups, Slack Communities, and Events