Search Engine Optimization (SEO) is an important part of digital marketing. The process of optimizing your website and content to increase organic search engine rankings and increase organic web traffic. (more…)

What is SEO? SEO stands for “Search Engine Optimization.” It is the practice of increasing the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo. SEO involves making certain changes to the website and its content in...

Do you have a website and want it to be displayed at the top of Google organic results? You’ll need to focus on an On-Page SEO strategy. But what do we really mean by website optimization? (more…)

Implementing an SEO campaign without a detailed analysis and a well-developed process to locate words relevant to your business (and searched for in Google) is similar to launching a new product on the market without conducting prior market research. In other words, working...

In its journey to deliver better organic results and user-centric experiences, Google has announced a new organic results ranking factor that will massively influence SEO in 2021: The Core Web Vitals. The fact that Google considers user experience in the search engine to rank...