- Use the Fear of Missing Out to Trigger Purchasing (Fomo)
- Segment Users Based on their Primary Pain Point (time, money, social validation)
- Use Surveys to Segment Your Audience (Survey Monkey, JotForm, Google Forms)
- Follow New Leads on Instagram and Twitter
- Send New Leads a Personalized Message and Connection on LinkedIn (ping FullContact, use script to clean data, and a custom tool to auto connect with messages)
- Segment Leads Based on Blogs Posts Viewed
- Segment Leads Based on What Social Channels They Follow You On (Audiense, Mass Planner)
- Use Drip Sequences with Social Interaction Triggers to Increase Conversion Rates
- Use Trip Wires to Get People in the Habit of Purchasing from You
- Throw Offline and Online Events for Only New Leads
- Use SMS Text for Following-Up with New Leads (Autopilot)
- Follow-Up Email for Leads Who Visit Purchase Page
- Follow-Up Email for Leads Who Add to Cart
- Facebook Ad Retargeting for Leads Who Visit Purchase Page
- Facebook Ad Retargeting for Leads Who Add to Cart
- Google AdWords Retargeting for Leads Who Visit Purchase Page
- Google AdWords Retargeting for Leads Who Add to Cart
- YouTube Video Retargeting for Leads Who Visit Purchase Page
- YouTube Video Retargeting for Leads Who Add to Cart
- Use Scarcity in Your Offer
- Use Customer Testimonials in Your Retargeting Ads
- Integrate Live Chat on Your Site (Intercom, Drift)
- Optimize Your Website & Forms Using Heatmaps (Hotjar)
- Use Optimizely for Conversion Rate Optimization
- Use Paperless Post for a Better Onboarding Experience
- Turn Your Leads into Referrers with Viral Marketing Software (Queue)
- Automate Syncing with Custom Audiences for Message Segmentation (driftrock)
- Connect Your Demo Leads with Slack and Email (Zapier)
- Integrate Clearbit and Full Contact API for Social Discovery of Your Leads
- Never Miss a Birthday or Holiday Email for Providing a Gift
- In-Depth Customer Case Studies for Products with a High Price Point
- Personal Email Outreach from the Founder of the Company (1st Email in Drip Sequence)
- Mixing Current Customers with Leads Using Facebook Groups, Slack Communities, and Events
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