With so many people turning to Google for information, it’s vital to use search engine optimization (SEO) to help your site rank as high as possible in search results.
By investing in creating an SEO friendly website with SEO marketing, you will rank higher in search results and generate more traffic to your page. In this article you’ll learn five tips for creating an SEO-optimised website from the DigitalU team that ranks as high as possible in search results.
Need help getting your website SEO optimized?
1. Uses a responsive design for any device
When trying to create SEO-friendly website design it’s a challenge to know which elements are crucial to help your business. Responsive design is one of those vital components of success for your business.
Responsive design allows the website to adapt to whatever device a user is using. Whether they’re accessing your website from a mobile phone, tablet or desktop, they’ll get the version of your website that’s best suited to their device.
So why is responsive design a vital part of SEO-friendly website design?
Every device has a different screen size, which means your website needs to adapt to fit those screens. If you don’t adjust for mobile devices, these users won’t have a positive experience on your website.
In general, the importance of SEO-friendly websites with SEO marketing done well is that they keep traffic on your page longer, which will help you improve your site’s ranking in search results.
2. Create content targeting important keywords
Content creation is an integral part of the website.
To start creating content, you must first choose your topic -> Choosing your topic is where keyword selection comes into play -> Keywords make it possible for your website to appear in relevant search results.
To find the right keywords, do keyword research. This research will allow you to find vital phrases relevant to SEO listings.
Once you’ve done this, you can start creating educational and easy-to-understand content.
By including keywords in your content, you’ll help your business appear in relevant search results. Appearing in these results allows you to attract more traffic to your website.
3. Use internal links to help search engines index your pages
As you learn more about how to make your site SEO-friendly, don’t forget to focus on the internal links on your site. Internal linking is one part of SEO marketing that should not be neglected. This practice helps search engines discover new pages on your website and index them.
You may have pages of valuable content on your site. Google won’t always find every page you have on your website, so you need to help it find them. Internal links help Google discover these pages and index them in search results.
Links should always lead to pages that are relevant to the topic and text you are anchoring on the page.
4. Optimize meta descriptions
When you search on Google, the first thing you see is the page title. Below the title, you see a small paragraph-like description that gives you a preview of the page. This small paragraph is your meta description.
Meta description should be relevant. You have about 150 characters for your meta description. This limit means that people won’t see information longer than 150 characters, and the information may be cut off in an important part of your description.
It can take some time to create the perfect meta description that is descriptive and fits within the character limit, but it’s worth the effort as it will help you gain more clicks and web traffic.
5. Improve page load time by optimising images on your website
Website loading time affects the user experience. If you don’t have a site that loads quickly for users to access information, you risk the user giving up and going to a similar site for the information they need.
When you’re trying to improve the load time of your website, look at the images on your site too. Images are a great addition to any website, but they can prevent your site from loading quickly if they have large file sizes. To improve your site’s load time, compress the sizes.
To do all of these things, you need to know what SEO marketing is and what SEO means for your business! To get the services done exactly right for your website, you need an SEO agency to do all the work for you!