Email delivery is the process of ensuring that emails reach their intended recipients. It’s a complex process that involves email content, sender reputation, server configuration, spam filters, and more.
Email Delivery Best Practices
With email being the most popular means of communication today, it’s important to understand best practices to ensure your messages are delivered successfully. Here are 10 email delivery best practices that will ensure success.
1. Use dedicated IP addresses. Using dedicated IP addresses for all your email campaigns is a great way to ensure successful delivery. Dedicated IP addresses allow you to associate a mail server with a domain, which helps build a good reputation as a sender.
2. Monitor the sender’s reputation. Sender reputation is a measure of how your ISP and spam filters perceive you. It’s important to take care of your reputation and make sure it’s in good shape.
3. Monitor your bounce rate. Bounce rate is a measure of how many emails don’t reach their intended audience. A high bounce rate can hurt your sender reputation and deliverability.
4. Keep your email list clean: It is important to keep your email list clean and up-to-date. Eliminate invalid or hard-bouncing emails that can negatively impact your reputation as a sender.
5. Use authentication. Setting up email authentication such as SPF, DKIM and DMARC is important to ensure your email is recognized and trusted by your ISP.
6. Proper domain setup. Proper domain setup is essential for delivering email. Make sure your domain is registered with a trusted provider and all DNS records are set correctly.
7. Avoid spam words and content. Spam filters always look for certain words and phrases in your emails. Avoid using terms like “free”, “cash”, “discount” which are commonly used in spam messages.
8. Personalized Emails. Personalized emails are more likely to be opened and read. Use the recipient’s name in the subject line and tailor the content to the recipient’s interests.
9. Do not forward. Sending too many emails in a short amount of time can make you look like a spammer. Spread your emails over a longer period of time.
10. Monitoring feedback loops. ISPs provide feedback loops that help them monitor how your email is being processed on their servers. Use this feedback loop to identify any issues.
By following these 10 email delivery best practices, you can ensure that your emails successfully reach their intended recipients.
